In today's tumultuous economy, many business owners are in need of a jolt -- something that helps their companies grow, whether it's finding new ways to sell their products or to broaden their customer base. Of course, there are many potential avenues for achieving growth, and each business needs to assess at its own business model and determine its own path
The first way that you can become successful is by looking for ways to add value to everything you do.
Remember, if everyone is offering the same thing, these factors of the product or service become the basic minimum, or the expected norm in the market.
If you want to stand out as a person or as a producer, you have to “plus” whatever you are doing so that your customer perceives you and your offering as being superior to that of your competitors.
You can add value to a product or service by improving the packaging or the design. You can increase its value by simplifying its method of use.
Over the past 20 years, we have coached hundreds of business owners. And each one came to the table with a very different set of skills. Some came to the table with an amazing talent for marketing and sales, while others inherently knew their way around manufacturing and product development...etc. Every client we coach is unique, but there is a particular skill set that is exceptionally high paying: Negotiation.